Quick Overview
Category: Fuels & Lubricants
Year of Publication: 1940
Print Size: 15x20 cm
Frame Size: 30x40 cm
Brand: Shell
Illustrator: Erberto Carboni
This 1940 original advertisement for Shell, illustrated by the renowned Erberto Carboni, promotes summer car oil, emphasizing the importance of choosing the right lubricant for each season with the slogan "Everything in Its Time".
During the 1940s, Carboni revolutionized Italian advertising graphics, introducing a modern, essential, and highly communicative style. His innovative approach blended bold typography, vibrant colors, and dynamic compositions, all evident in this advertisement, where aesthetics and functionality merge seamlessly.
A remarkable piece for vintage advertising collectors, classic graphic design enthusiasts, and admirers of Erberto Carboni’s artistic legacy.
The print comes already framed.