Quick Overview
Category: Road Safety
Year of Publication: 1961
Print Size: 17x24 cm
Frame Size: 30x40 cm
Brand: Ministry
Illustrator/Photographer: Not specified
This 1961 original advertisement is a road safety awareness campaign promoted by the Ministry of Transport. The image and direct message urge motorcyclists to respect the Highway Code, emphasizing the importance of caution and responsibility while driving.
During the 1960s, with the increasing number of vehicles on the road, institutional advertising campaigns played a crucial role in educating citizens about road safety. This advertisement is a remarkable example of the visual communication of the time, using a simple yet impactful design aimed at capturing the attention of motorcyclists.
The print comes already framed.